In the technological era we are living in, businesses need to adopt any marketing strategy that increases their customers and sales.
The use of mobile devices is on the rise and this has given birth to a whole range of mobile applications.
Mobile apps are software programs geared towards making life easy for mobile device users.
This has changed the lives of people, as well as the way business is conducted across all industries.
The best part about mobile apps is that they are affordable, which puts them within reach of small businesses.
The use of mobile apps reduces advertising costs considerably as you will not need to use conventional methods as much when you can reach your targeted customers directly.
Since people always carry their phones with them, it means that they can access information on your products and services wherever they are.
A great mobile app will create a buzz around your business and soon everyone will want to download it on their smartphones to see what the fuss is about.
Over time, a lot of people will have your app and you will have a strong audience to market your products and services to.
For this to happen, you will have to make the mobile application attractive and interesting.
When it comes to mobile, people like exciting things, so make sure their attention is not disrupted by boredom.
To start, you should work with experienced software developers who can create a mobile app specifically meant for your business’ customers with your products and services in mind.
People have no time to surf through the internet looking for business’ websites and will be interested in mobile apps which are fast and direct.
As a local business owner, you should take advantage of mobile apps to increase customer contact and ultimately increase sales.
Why You Need a Mobile-Friendly Website
There are a lot of benefits to enjoy when you have a mobile-friendly website for your business, but numbers can explain this better.
There are more than 125 billion sites on the internet with only a little above 10 million being mobile-friendly.
This means that mobile websites are not yet fully utilized by businesses, but they need them in order to reach a large portion of their target audience.
Most people use mobile phones to surf the internet today, so there is a need to exploit this area to maximize profits while keeping expenses low.
In recent times, local searches have increased substantially with estimates for 2012 being 3.5 billion.
Due to the fact that mobile phones play a huge role in local searches, your website must be able to handle mobile traffic effectively.
Google has reported a significant increase in mobile phone searches over the next three years and beyond as more and more people purchase mobile phones.
Why are mobile websites important? If you have a normal website, users with smart phones will be able to access your site.
However, due to the small size of the phone screen, they have to make some adjustments to be able to view the information.
The adjustments involve expanding the phone screen which results in a lot of scrolling and difficulty in navigation.
A mobile-friendly website, on the other hand, is easy to navigate, which helps your visitors easily find what they need.
Mobile sites usually have 3 to 5 pages, which contain crucial information that your mobile subscribers would be looking for, such as your contact phone number or directions to your establishment.
Having a mobile website for your business is crucial in today’s digital age.
If people are using mobile phones to browse the internet, then you need to take your business to them via the devices they use and carry most of the time.
Avoid Visitor Frustration with a Mobile-Friendly Website
All of your customers have probably gone mobile, so why shouldn’t you?
Most people use their mobile phones for a number of things; more importantly, a large number of consumers are using their mobile devices to search for local products, services, and businesses.
But what happens when they arrive at your website on their mobile devices? Are they presented with a smooth, easy-to-use website or a slow, stubborn turn-off?
Traditional websites are not built to show up properly on mobile devices due to their smaller screen sizes.
Therefore, it is crucial that you have a mobile-friendly version of your website available for the massive number of mobile users who may need to access it.
Without a mobile-friendly website, you leave your mobile visitors feeling frustrated as they wait forever for your site to fully load on their phones.
Even worse, when it does eventually load, they have trouble finding what they need.
Most mobile phone users will only wait 5 seconds for a site to load before moving on to a direct competitor’s site.
Usually, whoever has the faster, cleaner website wins the business.
With a mobile-friendly website, your visitors will be more likely to easily find your business information while out on the go.
Mobile websites can ensure that you are providing a positive website viewing experience, which will ultimately lead to more sales and revenue.
Therefore, you must do everything in your power to make sure they can quickly find what they need when visiting your site from their mobile devices.